Search results for "Target groups"
showing 8 items of 8 documents
The Impact of Social Media on Consumer Buying Intention
2017
Companies throughout the world are constantly seeking new ways to reach consumers. Just a few decades ago, television and print advertising were the fundamental components of marketing strategies. In the current era, these traditional marketing streams are just a small segment of the varied approaches used to market and brand products. The increasing focus on social media shaped state of the art advertising and shifted the way companies interact with their target groups. As a result, the effective use of social media has become an essential part of creating and maintaining a competitive advantage. Subsequently, companies now place considerable value on the way in which social media can be u…
Knowledge, risk perception and behaviours in swimming pool users of Palermo city, Sicily
2012
Abstract To assess knowledge, risk perception and behaviours of a sample of swimming pool users in Palermo. A total of 498 subjects were interviewed by self-administered anonymous questionnaire including socio-demographic questions, knowledge/risk perception and behaviours. Overall, 289 subjects (58%) had a mean of 1.9±1.2 healthy behaviours. Age older than 30 years (OR=0.46; 95% CI=0.26–0.81), female sex (OR=0.52; 95% CI=0.35–0.76) and a high knowledge score (OR=0.15; 95% CI=0.03–0.69) were significantly associated with having healthy behaviours in both univariate and multivariate analysis. Unhealthy behaviours can be frequently found in swimming pool bathers and, particularly, in some tar…
PROFESSIONAL FOREIGN LANGUAGE COMPETENCE FOR SUCCESSFUL INTEGRATION INTO THE LABOUR MARKET
2019
Good knowledge of a foreign language is an important factor contributing to the professional recognition and career prospects. In order to improve professional foreign language competence, the study of the situation in professional foreign language teaching and learning was carried out in three business sectors: logistics, transport, service industry. The survey was carried among three target groups: employers, foreign language teachers and students. Employers were asked to name language skills which employees need most to perform work, to express an opinion on the role of employers in the English language learning process as well as to identify topics, most common words, phrases, or specif…
Speculation on whether a vaccine against cryptosporidiosis is a reality or fantasy
1999
In this paper the authors question whether the development of a vaccine against cryptosporidiosis could be taken into consideration. The necessity and feasibility of such a vaccine for human and veterinary application is discussed. Developmental stages within the life cycle of the parasite that might act as possible targets for vaccine development are summarised, as well as the target antigens offered by molecular biology and immunology studies. Vaccination trials against cryptosporidiosis carried out so far, including the active and passive immunisation approach, are also overviewed. It seems that with respect to a Cryptosporidium vaccine two target groups can be considered: children of th…
Research to engage voices on the ground in educational development
2014
The article discusses how a variety of qualitative methods could be used for investigating the engagement of the voices on the ground, where the change is expected to happen. It also reviews how qualitative research approaches involve students and teachers, the so-called “target groups” of educational development, as subjects, rather than objects. The qualitative methods are presented here for their potential in engaging the voices on the ground. Actor-centred inquiry and participatory action research consist of data collected, analysed and reported, in collaboration between researchers and the research subjects. Enabling the subjects as autonomous actors to take part in the analysis of the…
Understanding Consumers’ Convenience Orientation. An Exploratory Study of Fresh-Cut Fruit in Italy
2021
In Western society, the fresh-cut fruit market is experiencing significant growth, especially in Italy, where, in 2019, the fresh-cut fruit sales volume increased by 35% compared with the previous year. This study aims to understand Italian consumers&rsquo
Quality management in patients associations. Diagnosis in the Spanish Federation of Cystic Fibrosis
2020
La Federación Española de Fibrosis Quística tiene como misión agrupar a las Asociaciones de Fibrosis Quística para mejorar la calidad de vida de las personas con Fibrosis Quística y sus familias. El despliegue de este movimiento en los últimos 20 años no ha sido igual en todas las asociaciones que lo componen. Este artículo, expone el diagnóstico de la cuestión. Con una metodología cuantitativa y cualitativa, se ha triangulando la información procedente de: análisis documental, entrevistas semiestructuradas y encuestas. Los resultados obtenidos plantean la gestión con calidad como elemento favorecedor del fortalecimiento asociativo y la figura del profesional de trabajo social como impulsor…
ProcessWiki: A Contribution for Bridging the Last Mile Problem in Automotive Retail
2012
In many real-world business process management (BPM) installments, the benefit of BPM is diminished by an insufficient implementation of the to-be business processes. One of the key reasons for this problem is the complexity of classical process modeling representations that exceed the BPM knowledge of many target groups.